If you've been using Delighted to run NPS and CSAT programs, you already know what it does well: it makes satisfaction measurement beautifully simple. Clean surveys, elegant design, automated sends, and a score trend dashboard that's easy to share with leadership.
What a score can't tell you is why users feel the way they do, what they want you to build to fix it, and who is trending toward cancellation before they stop responding entirely.
This guide gives you an honest, feature-by-feature look at FlagUp vs Delighted so you can decide which tool is the right fit for your team in 2026.
What Is Delighted?
Delighted is a customer feedback platform focused on NPS, CSAT, CES, and 5-star satisfaction surveys. It was built to make running satisfaction programs fast, clean, and accessible, and it delivers on that promise. Teams use it to send automated survey sequences, track score trends over time, and collect short follow-up comments.
What Delighted doesn't do is give users a continuous channel to submit feature ideas, vote on each other's requests, or browse a public roadmap showing what's coming as a result of their feedback.
What Is FlagUp?
FlagUp, a client feedback management platform, helps growing teams, startups, agencies, and businesses collect feature requests, analyze sentiment in real time, and keep users informed with an auto-syncing roadmap and changelog. It gives you a public suggestion board, embeddable widget, automated sentiment analysis, roadmap, changelog, and a churn signal analysis that flags at-risk accounts from their feedback tone, creating a continuous feedback loop that starts where satisfaction surveys stop.
Where Delighted measures how users feel at a point in time, FlagUp builds an always-on system that captures what they want and identifies who is frustrated enough to leave.
Delighted vs FlagUp: Feature Comparison
Feedback Collection
Delighted collects score-based responses and short follow-up comments through NPS, CSAT, CES, and 5-star surveys. The surveys are clean and completion rates are high. But each response is an isolated data point, users can't see what others have said, vote on shared priorities, or follow a feature request to completion.
FlagUp collects ongoing, open-ended feature requests through an embeddable widget and public suggestion board. Users can submit any time, vote on existing ideas, comment, and follow for updates. AI categorizes, deduplicates, and scores every submission on arrival.
Winner: FlagUp, continuous feature feedback system vs point-in-time satisfaction measurement.
Retention Signals
Delighted tracks NPS score trends over time. If your score drops, you know something is wrong, but the platform doesn't tell you which specific accounts are most at risk or why they're frustrated from the content of what they write.
FlagUp includes the churn signal analysis, an additional capability that surfaces client risk indicators from ongoing feedback sentiment patterns. You get at-risk warnings from what users write, without waiting for behavioural metrics to move.
Winner: FlagUp, FlagUp surfaces client retention risk signals from feedback; Delighted does not.
Sentiment Analysis
Delighted centers on numerical scores. While follow-up comments are visible, there's no automatic per-submission sentiment scoring that organizes your response data by emotional urgency.
FlagUp scores every feedback submission for sentiment automatically. Filter your entire backlog by frustrated, neutral, or positive users. Surface urgent problems based on emotional tone and act before they become churned accounts.
Winner: FlagUp, real-time per-item sentiment scoring vs aggregate NPS reporting.
AI Capabilities
Delighted keeps the product intentionally simple. AI features are minimal, the focus is on survey delivery and score visualization, not deep feedback analysis.
FlagUp ships a full AI suite on every paid plan: smart deduplication, automatic categorization, sentiment scoring, AI-generated summaries of recurring themes, and churn pattern detection. No add-ons or tier upgrades required.
Winner: FlagUp, automated feedback operations vs simplified survey reporting.
Roadmap & Changelog
Delighted has no roadmap or changelog features. Survey results are internal data. Users who give you a low NPS score never see what product changes you made in response to their feedback, the loop stays permanently open.
FlagUp includes a public roadmap and changelog on every plan, read-only on the free plan, auto-synced when item statuses change. Users who submit ideas and vote on features are notified when they ship. That closed loop is one of the most effective churn-reduction mechanisms a product team can have.
Winner: FlagUp
Suggestion Box & Voting
Delighted allows short follow-up comments on surveys, but there's no public idea community. One user's request is invisible to all others, can't be upvoted by people who share the same need, and can't be followed for a status update.
FlagUp is built around a public suggestion board: voting, comments, status updates, duplicate-awareness, and follower notifications that make users feel heard and connected to your product direction.
Winner: FlagUp, community-driven idea prioritization vs private survey comments.
Pricing
See full pricing details for a complete breakdown of FlagUp plans.
Delighted is no longer sold as a standalone product. Its pricing page redirects to Qualtrics, which states plainly that Delighted "is no longer available" and points buyers to Qualtrics Customer Feedback Software instead.
That makes a price comparison moot. If you are evaluating Delighted today, the real choice is between Qualtrics and something else, and no Delighted tier is quoted here because none is published any more.
FlagUp starts at $0/month. The Free plan covers one project with feedback collection, a suggestion box, community voting and a read-only public roadmap and changelog. The AI suite, churn signals, CSV export, integrations and white-label branding are paid features: Pro is $19/month, Business $49/month.
| Plan | Delighted | FlagUp |
|---|---|---|
| Free tier | ✅ (50 responses) | ✅ |
| Entry paid plan | No longer sold | Free |
| NPS / CSAT / CES surveys | ✅ | ❌ Primary |
| Continuous voting board | ❌ | ✅ Free plan, within limits |
| Public roadmap | ❌ | ✅ Free (read-only) · Paid (full) |
| Public changelog | ❌ | ✅ Free (read-only) · Paid (full) |
| AI churn signal analysis from feedback | ❌ | ✅ Paid plans |
| Real-time sentiment analysis | ❌ | ✅ Paid plans |
| White-label branding | ⚠️ Enterprise | ✅ Paid plans |
Winner: FlagUp, significantly more at a fraction of the price.
User Experience
Delighted delivers a beautifully minimal respondent experience. The one-question-at-a-time format and clean visual design are industry benchmarks for survey completion rates. It lives up to its name.
FlagUp delivers a clean, intuitive experience for idea submission and status tracking, users find the board immediately approachable and return to check on their voted items when status changes.
Winner: Delighted for survey completion experience; FlagUp for ongoing product feedback engagement.
Ease of Use
Delighted is one of the easiest survey tools to set up. Creating and sending your first NPS survey takes minutes.
FlagUp is designed for the same day: one script tag, and your widget, portal, roadmap, and AI are all immediately active.
Winner: Tie, both are extremely fast to launch within their respective use cases.
Security
Delighted follows standard SaaS security practices and is now part of Qualtrics, which meets enterprise security requirements.
FlagUp encrypts data in transit and at rest, defaults to privacy-first settings, and the feedback you collect stays yours. FlagUp does not publish a SOC 2, ISO 27001 or equivalent third-party certification; see the legal and privacy terms for what is committed in writing.
No winner declared. Both cover the security basics. Check Delighted's current security page and FlagUp's legal terms before procurement rather than taking either claim from this page.
Scalability
Delighted scales with response volume and the breadth of your survey programs. Premium pricing unlocks unlimited responses for larger programs.
FlagUp compounds over time: each new submission adds to a living feedback backlog that gets smarter with AI, themes emerge, duplicates consolidate, and sentiment patterns sharpen. More submissions means more intelligence, not just more data.
Winner: FlagUp, compounding intelligence vs volume-based response tracking.
Flexibility
Delighted is flexible for satisfaction measurement, multiple survey types (NPS, CSAT, CES, 5-star, smileys), delivery channels (in-app, email, link), and targeting options.
FlagUp is flexible for feedback workflows, public and private boards, embedded widget, custom categories, internal workspaces, and white-label branding.
Winner: Delighted for survey type flexibility; FlagUp for product feedback workflow flexibility.
Customizability
Delighted offers survey branding customization on higher plans, logo, colors, and custom domain.
FlagUp includes white-label branding on the paid plans, your own colors, logo and domain from $19/month. The free plan carries FlagUp branding.
Winner: FlagUp for customer-facing branding at every price point.
Summary: FlagUp vs Delighted at a Glance
| Feature | FlagUp | Delighted |
|---|---|---|
| NPS / CSAT / CES surveys | ❌ Primary | ✅ |
| Beautiful survey UX | ❌ | ✅ |
| Continuous voting board | ✅ | ❌ |
| Public idea community | ✅ | ❌ |
| Public roadmap | ✅ Free (read-only) · Paid (full) | ❌ |
| Public changelog | ✅ Free (read-only) · Paid (full) | ❌ |
| AI churn signal analysis | ✅ Paid plans | ❌ |
| Real-time sentiment analysis | ✅ Paid plans | ❌ |
| AI feedback deduplication | ✅ Paid plans | ❌ |
| White-label branding | ✅ Paid plans | ⚠️ Enterprise |
| Entry paid price | Free | No longer sold |
Why Teams Switch from Delighted to FlagUp
1. A score doesn't tell you what to build
An NPS of 42 tells you users are passively satisfied. FlagUp's voting board and sentiment scoring tell you the 67 users asking for the same feature, the 12 who are frustrated enough to be at risk, and exactly what to fix first.
2. Scores are lagging, churn signals are leading
By the time your NPS drops, users are already planning to leave. FlagUp's churn signal analysis detects the frustration in feature feedback from its tone, without waiting for a satisfaction score to move.
3. Your users want to be heard, not just measured
Delighted collects a score and a comment, then nothing happens visibly to the user. FlagUp gives users a public board, a roadmap they can follow, and a notification when their request ships. That transparency keeps users subscribed.
4. A survey tool you can no longer buy vs a feedback loop you can
Delighted's Premium plan costs more per month than FlagUp's annual plan. For that price difference, FlagUp includes everything Delighted doesn't: voting, AI triage, churn signal analysis, roadmap, changelog.
5. The feedback loop should close automatically
FlagUp's roadmap auto-syncs and sends follower notifications when features ship. Delighted has no mechanism to close the loop between "user gave feedback" and "user sees the result."
Who Should Use FlagUp Instead of Delighted?
FlagUp is the better choice if you are:
- A product team that needs a continuous feedback system, not scheduled satisfaction surveys
- A founder or PM who wants users to vote on features and see what's coming on the roadmap
- A team that wants automated churn signal analysis from what users write, not just aggregate score trends
- Anyone who wants to close the loop between feedback received and feature shipped automatically
- A team that wants a complete feature set from $19/month rather than a survey tool that is no longer sold
Note: FlagUp and Delighted can complement each other, Delighted for satisfaction benchmarking programs, FlagUp for continuous product feedback and churn prevention.
Final Verdict
Delighted is a beautifully designed satisfaction measurement tool. It does one thing exceptionally well. But measuring how users feel is only half the job, the other half is understanding what they want, acting on it quickly, and telling them you did.
FlagUp does the full job, continuous feedback collection, automated prioritization, churn signal analysis, and closed-loop roadmap communication, from $19/month, starting today.
Try FlagUp free and take your feedback program from measuring satisfaction to building it.